Building a successful business is hard work, but hard work alone is rarely sufficient. I know of many business owners who work incredibly hard, yet are still struggling to survive.
Firstly, effort is not synonymous with application. Working hard on things that aren’t impactful is a great way to keep busy, but it’s not very productive. Where we direct our effort is just as important (if not more so) than the scope of our effort. And most business owners spend most of their time on activities that preserve their status quo instead of transforming it.
Secondly, your customers don’t care how hard you work. Markets gravitate towards entrepreneurs (and companies) that create the most value; not those that put in the most effort. And creating more value does not always necessitate more work. Simplifying order and purchase procedures, for example, can make things quicker and easier for your customers as well as your business.
Some pain is usually needed for some gain, but there’s a point of diminishing returns. If what you’re doing isn’t paying off well enough, then working harder at the same thing is rarely the solution.
This year, how could you achieve more by doing less?