Growing your business is not the only way to grow the wealth that it can create for you. With sensible systems, you can increase the value of your business.
If you don’t communicate how much your products or services are worth, then you will end up competing on price and making less than you should.
Many business owners cut prices to grow sales, without appreciating how many more sales are actually needed to offset the profitability impact.
Many business owners overlook the cash that is hidden by working capital activities, like debtor accounts and unsold inventory.
The price that you charge needs to match the promises that you make; low prices usually translate into equally low expectations.