Cutting prices in response to low cost competitors won’t just hurt your profitability, it can also distract from lucrative growth opportunities.
Once an industry giant, Aveng’s catastrophic downfall highlights the importance of sound planning and sustainable growth.
Groupon’s fall from grace is an excellent case study in how short-term growth can’t hide a broken business model forever.
The success of your business plan will depend a great deal on when you prepare it, how much effort you invest, and the marketing insight that informs it.
Government policies and business plans need to clearly define what they are trying to achieve otherwise they will never succeed.