Many small business owners aren’t attracting as many customers and making as many sales as they could due to false beliefs about online marketing.
The purchase experience that you create for your customers can send a very different marketing message than your actual product or service.
Copying the marketing of other companies is lazy and fraught with risk, particularly for SMEs that can’t afford to jeopardise the trust of their customers.
Most small business owners are stuck with poor marketing because they ask poor marketing questions.
Hyundai’s misguided use of dark humour in a controversial ad that they ran in 2013 violated a cardinal marketing rule.